Who are the most successful IIT graduates

Young professional

"Tesla is storming the charts," says Robindroh Ullah, summarizing the whirlwind start of the US automobile company by Elon Musk. Ullah is managing director of the Berlin market research institute Trendence, which has been scrutinizing schoolchildren and students for 21 years and wants to know from them where they prefer to work and how much they would like to earn. "Even if the proportion of IT specialists that the giant will be recruiting for the new production facility in Grünheide, Brandenburg, is relatively low - Tesla goes straight to third place among students from this area," Ullah summarizes this result.

With the other automobile manufacturers, only Daimler and Audi manage to improve their attractiveness among IT graduates. According to the Berlin market researcher, everyone else is losing approval or stagnating. However, this is a nagging at the highest level, because BMW and Porsche only go down one place in the top ten ranking. Volkswagen received the receipt two years ago when it slipped to 19th place. The further deterioration of two places is therefore hardly significant. Ullah can also reassure HR managers from the automotive industry: "With other target groups such as engineers, trust in the major automotive manufacturers is unbroken."

Apple, Amazon and the public sector are growing

According to Trendence, the classic tech companies Apple and Amazon make the greatest profits when it comes to applying. "Even if the rankings are not improving, the percentage gain compared to the previous year is very clear," analyzes Ullah.

  1. Trendence graduate barometer
    This year too, the Berlin market research institute Trendence determined the most popular employers among IT students.
  2. 1st place: Google
    For years, the American search engine group Google has dominated the ranking of the most popular employers among IT students.
  3. 2nd place: Apple
    Apple can claim second place and even recorded the largest increase of all employers with a growth of 4.7 percent.
  4. 3rd place: Tesla
    Tesla is the shooting star of the Trendence graduate barometer 2021. For the first time in the rating, the US electric car manufacturer Elon Musk made it out of nowhere in third place on the popularity scale.
  5. 4th place: Microsoft
    Microsoft - still number three last year - had to vacate the podium to Tesla, but was able to increase its popularity among the participating IT students by 1.3 percent.
  6. 5th place: Amazon
    Amazon - a beneficiary of the COVID-19 pandemic - ranks fifth as in the previous year, but was able to achieve the second-largest increase in popularity as a preferred employer behind Apple with 3.1 percentage points.
  7. 6th place: Daimler / Mercedes Benz
    The Stuttgart-based automobile company was able to overtake its Bavarian competitor BWM and, with 2.3 percent more approval than in the previous year, gave it a lot of gas.
  8. 7th place: BMW Group
    BMW lost one place compared to the previous year, but was still able to improve its attractiveness as an employer by 1.9 percent.
  9. 7th place: SAP
    The German software company SAP shares rank 7 with BMW. The Walldorfers suffered a slight loss in popularity as an employer and fell three places from fourth place in the previous year.
  10. 9th place: Porsche
    Porsche's popularity as an employer increased by 1.2 percent, but was slowed down from eighth to ninth.
  11. Place 10: Audi AG
    Although the Ingolstadt-based automobile manufacturer stagnated at the value of last year, the brand was able to move up from eleventh to the top ten.
  12. 11th place: Bosch Group
    The Bosch Group lost 0.3 percent of its attraction, slipping out of the top ten in the ranking.
  13. 12th place: Siemens
    Siemens gains 0.4 percentage points in terms of attractiveness as an employer and can maintain the position of last year.
  14. 13th place: BSI
    The Federal Office for Information Security (BSI) continues to gain reputation as a potential IT provider and has moved up one rank compared to the previous year.
  15. 14th place: BND
    With the Federal Intelligence Service (BND), another authority proves that the public service is becoming more attractive as an employer for IT specialists (0.8 percent). The organization has thus improved from 16th to 14th place.
  16. 15th place: IBM
    The IT veteran IBM loses a bit of gloss with 0.4 percent and is two places lower than in the previous year.
  17. 16th place: Blizzard Entertainment
    With a 2.6 percent loss of sympathy points, Blizzard Entertainment is a loser in the Trendence graduate barometer 2021. In the previous year, still among the top ten in 8th place, the company was passed down eight places.
  18. 16th place: NVIDIA
    The processor manufacturer NVIDIA jumps up from 20th place by four places to 16th place, level with Blizzard Entertainment.
  19. 18th place: Fraunhofer Society
    The Fraunhofer-Gesellschaft is particularly valued as an employer among women. Nevertheless, the organization for application-oriented research performed slightly weaker than in the previous year and had to swap 15th place for 18th place.
  20. 18th place: Ubisoft
    As a newcomer, the French video game company immediately made it into the top 20 and shared 18th place with the Fraunhofer-Gesellschaft.
  21. 20th place: Airbus
    Aircraft manufacturer Airbus is stagnating as a dream job employer when it comes to approval ratings. This means that the group has dropped from 17th place to 20th place.

Authorities and public service institutions are a constant in the ranking of the most popular IT employers. "The trend of applying to public employers continues: the state is becoming an attractive employer for IT specialists too," observes the Trendence market researcher. On the one hand, public employers are increasingly presenting themselves to the market and are getting out of their niche existence.

On the other hand, many graduates would appreciate the great advantages in terms of job security and work-life balance, especially in times of crisis. "The demanding job in the fast-growing tech startup has lost its appeal for many," says Ullah, observing the market. On the other hand, large institutions such as the Federal Intelligence Service (BND), the Federal Office for Information Security (BSI), the Federal Criminal Police Office (BKA) or the IT subsidiary of the Bundeswehr (BWI), which, for example, have attracted a lot of attention with interesting campaigns, benefit have.

Software AG, Oracle and Dell are falling behind

Exactly the opposite happens with some well-known and large IT companies. For example, Hewlett Packard - formerly world-famous for its corporate culture and coveted by every IT graduate - has now plummeted 38 places into insignificance to 103rd. Software AG is not doing much better. Once the big competition from SAP - by the way, the Walldorf-based group ranks seventh - the traditional German software house has also lost 38 places and slipped to 84th place. Two other global IT corporations are doing similarly poorly. Dell only ranks 74th and has lost 23 places compared to the previous year. Oracle lands in 55th place (previous year 37th).

The management consultancies fare better. "Digitization is an issue in every company and the pandemic has accelerated this development at a rapid pace," says Ullah. As a result, these companies are increasingly relying on IT-savvy young people. The world's largest IT management consultancy Accenture improved by two places to 23rd and Capgemini maintained its position in the ranking with 36th place (previous year 37th). The German management consultancy msg, which made it from 75th to 49th place, made a spectacular leap forward.

User companies need to improve their branding

And what about large user companies - apart from the automotive industry? For years they have been pointing out interesting tasks and jobs, but complain that they are not the first choice for high-tech youngsters when it comes to applications. In the ranking, Bosch, Siemens and Airbus are only three large user companies between the tenth and 20th place, whereby Bosch and Siemens already see themselves as software houses due to their strong commitment to Industry 4.0 topics. There are also only three user companies in the 20 to 30th category - namely the big ships: VW, Deutsche Bahn and Deutsche Telekom. Global corporations such as Allianz and Otto are 41st and 74th respectively, and Deutsche Post DHL even only 95th.

  1. Employer branding: How to protect the corporate brand
    Employers have to react when active and former employees comment negatively on employee portals such as Kununu. Here you will find seven tips, compiled by the Maisberger agency.
  2. Tip 1
    Take position! Ducking away and ignoring is no solution! Take advantage of the opportunity, such as on Kununu, to comment on individual reviews.
  3. Tip 2
    React quickly - but still take the time you need. Thoroughly examine the reasons for the assessment internally and formulate your opinion carefully.
  4. Tip 3
    Individual response to individual criticism: Make explicit reference to the author's concern in your response. With ready-made answers, you're just pouring fuel on the fire!
  5. Tip 4
    Appreciate ratings: Every criticism - provided it is constructive - offers you the chance to improve. You should therefore always express your thanks for the rating.
  6. Tip 5
    It is not the fault of the others - the criticism is aimed at you! Focus on the solution to the problem and not on the search for the alleged cause.
  7. Tip 6
    Discussions on the net can get out of hand. If an attempt to clarify is futile, draw a line and do not allow yourself to be provoked.
  8. Tip 7
    Analyze and monitor! The more you keep an eye on the voices on the Internet, the better you can get an idea of ​​what public opinion is about your company.

Even the retail sector, which is certainly not one of the losers of the crisis, has to come up with a lot in terms of IT recruiting. The sometimes intensive efforts of the large retail groups Edeka, Aldi, Metro or Lidl to become more attractive for IT specialists are not yet clearly reflected in the ranking results. Aldi Süd, Rewe and Lidl are represented, but still have to be content with places in the second half of the top employers.

"Here it will be exciting to see how the retail sector as a whole is adapting to the declining importance of stationary sales and creating the change to digital business models for employees in the IT departments," says Ullah. The question that remains open is how sustainable the isolated solutions in the form of IT spin-offs or labs will be and whether they contribute positively to the positioning of the employer.

Employers should become more attractive to women

There is also mixed news for all those who have been campaigning for years that more women study the so-called MINT subjects (mathematics, computer science, natural sciences, technology) and then also work in corresponding jobs. Here progress can only be recorded at a snail's pace, if at all. Almost 80 percent of the graduates in the high-tech subjects are still men.

The Trendence boss recommends that there are clear differences in preference for certain employers, which companies should take better advantage of. Research employers such as the Fraunhofer Society or the Max Planck Society have significantly higher approval rates among women. But others also have their undisputed advantages as employers - they just might not show it that way. According to Ullah, potential remains untapped here not only to do something for the topic of diversity in the IT area, but also to fill vacancies more quickly.

Newcomers become more demanding in terms of annual salary

The study also asked about the desired salary. Budding IT professionals want an average of around 52,200 annual salary when they start their careers this year. In the previous year it was 2000 euros less and in 2019 they wanted an annual salary of 48,700 euros - with a weekly working time of 41 hours. So it shows that the high-tech youngsters know their market value very well and also the desires of employers. And of course these young IT experts benefit from the digitization trend, so that they can also expect strong growth in the future.