Has anyone got the new Facebook news feed

The Facebook news feed algorithm

Again and again I come across Facebook posts like “I'm fighting the Facebook newsfeed algorithm because I don't get that many posts from my friends anymore. Here's the ultimate advice on how to get more posts to read from your friends and not have to read what Facebook puts in front of you. " Then answer this post and everything will be fine. What's especially great is that these posts usually don't have any pictures or videos in them. They are pure text messages.

If such a message is already being sent to the friends, you should at least do it via video. Because Facebook loves videos, even more than pictures, definitely much more than pure text messages. The advantage of this is that many more people watch a video than read a plain text message. If the friends watch this video until the end, like it and ideally also comment on it, then Facebook will find this very relevant content. And you will appear more often in the friends' newsfeed. What you should also consider: Unfortunately, the pure text message is not spread much more widely by Facebook, just because it is a call for help. This means that this message also only appears in the Facebook news feed of the friends who are already receiving the news. And when they then answer ... well, you can already guess the rest.

Also interesting: what your friends like

For the news in your news feed, it is also interesting what your friends like and comment on. If one of your friends interacts a lot with a certain page, the probability is high that you will also have news from this page in your newsfeed. The page profile can also have an influence on the visibility. If it is completely filled out, Facebook will reward it as relevant.

Facebook registers very precisely how long you look at a post. Do you click on the pictures, do you watch the videos in full or do you sometimes read a long text? The longer you stay with a post, the more likely Facebook will assume that this post is interesting for you. This is saved and then has an impact on the composition of your news feed.

How do I get the news in my Facebook news feed?

For information only: This advisory text goes via the Facebook news feed. As a result, I optimized it for the search engines precisely for this keyword. I haven't had it in our guide so far. That is why the term appears everywhere. In the URL to this page, in the H1, in the first paragraph, then again in the subheading and also in the text. Then I'll link the text below to another article. And already I've optimized the whole thing pretty well.

But now on to the Facebook news feed. Of course, a special algorithm determines which content is shown in my newsfeed. And that is determined by Facebook. According to their own statement, they want to show the “right people” the “right content” at the “right time”. Unfortunately, they don't tell us exactly how the whole thing works.

But the fact is that what we see in our news feed is very much influenced by our connections and activities on Facebook. This means that all "likes", every comment and even the type of message (whether it is a photo, a video, a status message) decide which messages are shown to us. So with your activities you determine very much what your news feed will look like in the end. For this reason, the so-called echo rooms, which are particularly widespread in extreme circles, arise. At some point, users only get messages that correspond to their worldview, as they are no longer anywhere else.

Bad news for businesses

Since January 2018, Facebook has preferred messages from friends in its news feeds. This means that the messages from fan pages like the ones businesses run are displayed significantly less. The same goes for public posts such as news articles. Facebook is concerned with “relevance”, and they find that friends are more relevant than companies.

If you want to stay up to date on the news or company page, you have to subscribe to them. To do this, click on the “Subscribed” button located below the cover image and select “Show first”. As a company, you should therefore pay a lot of attention to your own content so that it is interesting for the users. And be subscribed to by them.

Engagement baiting is punished

What is that again? Many companies have tried to get more reach through a certain type of post. Fans were asked to comment or put a marker. For example in this style: "Mark a friend who also likes XY." Facebook has been punishing all of this for some time. There will be significantly less reach for posts of this type in the future. It can get even worse. The penalty can apply to an entire page if such posts are published more frequently.

Pay attention to the network speed with mobile

Do you use the Facebook app on your smartphone or access Facebook via your browser. Quite apart from the fact that it does not allow certain functions, it can also have a decisive influence on your news feed. If the app does not load certain posts because you currently have a poor internet connection or perhaps no more data volume, then posts that are normally displayed at the top of the news feed will also move down. They are then replaced by content that is already in the smartphone's cache. This is especially the case if you want to look at posts with videos.

And finally, a note: Pay attention to which websites you are linking to in your posts. If readers click on the link, but are quickly active again in Facebook, Facebook suspects that the content is probably not particularly relevant. That’s really bad. Even if many people click this link, but only a few users like or comment on the post, that is also negative. For example, if you refer to a certain article that many others have already linked to, your post may no longer appear in many Facebook news feeds.

As you can see, this is not easy and you have to keep trying what works and what doesn't. And always try to stay up to date. Because Facebook likes to change its algorithms with an update.

You can quickly get to the subject of data protection on Facebook, and you can read here how to make your website secure against warnings:

GDPR - How do I avoid warnings on my website?