Need a lead design

10 Ways For Better Lead Generation On Your Website

Regardless of whether your business is a small or large business, your priority should be using your online presence as a marketing tool to attract your potential customers and generate leads. There are many ways to do this, and you can take advantage of anything the inbound marketing process uses (internal blogs, email marketing, social media) but in the end you still need an eye-catching and highly functional website, because this is vital for lead generation.

The process of generating new leads basically draws new prospects to your website so they can see what you have to offer, whether it is services, company-made products, or physical products. They have a functional and responsive website with a nice design that can definitely help you with this process. However, there are some additional steps you can take to increase your website's lead generation potential and grow your business as well.

Designing a lead generation website is not an all-inclusive process. Different companies in different niches need to employ different or slightly optimized tactics to achieve the same or similar results. However, there are some general guidelines that any website can follow.

This article introduces some of the best examples that companies can use to increase their lead generation numbers. Some of them are likely to be pretty self explanatory while others may even surprise you. All in all, every single step here helps in your endeavors. So, read the article carefully and analyze your website to see where you can optimize it.

Stay away from templates on your website

Don't get us wrong, if you have a WordPress site there is nothing bad about using templates. They're handy tools, especially at the beginning of a project, as they're great jumping off points for getting a head start. However, your website looks like a "cookie cutter", making your company unprofessional and even "boring" for customers.

Instead of a template, use a custom WordPress theme that can be easily adapted to your company. This gives you a professional look and feel and allows you to further customize it to match the look of your brand.

Keep your design consistent across your website

We've already pointed out the importance of having eye-catching website design to improve conversion rates. To maximize conversions, you should also make sure that your website is designed to be consistent across the board. You should avoid having a unique design for individual pages.

Branding consistency. Dribbble new website design Image source:

While it may seem like fun in practice, a disjointed look can be at risk of confusing your visitors and detracting from your brand's feel and personality around equitation, let alone a sense of professionalism. So instead of customizing pages, make sure that they all form a cohesive unit and that your logo is displayed on every page. This will greatly aid you in your branding endeavors and cement your professional status in the eyes of your prospects.

Don't skip your contact information

In order to generate leads and ultimately turn them into customers, you need to make your contact information visible to your visitors. It may seem a bit redundant to display your contacts on multiple pages, especially if you want to increase your conversion rates and online sales. According to Blue Corona's 2018 web design statistics, 64 percent of website visitors wanted to see the company's contact information on their website's home page.

This is especially important if you are running a small business. So make sure that your contacts are displayed on multiple pages. If nothing else, it can give them a sense of comfort knowing they can turn to you if they have (hopefully not) problems with your product or service.

To add your contact information without being too intrusive, either add it to the footer on every page or place it in a small bar above your main navigation. This way, your number will always be visible, but it will not distract users when they look at your web pages.

Place forms on your high-traffic pages

There are and always will be people who prefer to speak to you, either by calling you or in person. Recently, however, more and more customers are preferring to build business relationships online. To take advantage of this phenomenon, create forms and add them to some of your pages. This is a great way to get leads and contacts. The less you ask, the more likely your visitors will contact you, leaving their email addresses and names. On the other hand, make sure that the information you ask for is not too small. This can lead to more leads, but much less quality leads that won't significantly affect your conversion rates or sales.

Lead generation. Fill out a form. Image source:

So make sure you find the sweet spot when creating your forms and add them to your highest traffic pages. You can also look at some examples of web forms to get an even better idea of ​​what those forms should look like.

Images and video content

So, we're not saying that you should clutter your website with photos and videos in order to overwhelm your visitors. However, videos and photos are great visual elements that easily draw people in and appeal to them more than text-only and website backgrounds.

Video has been a rising trend for years, and marketers predict it will gain ground in the years to come. In an increasingly visual world, there can't be a boring, text-heavy website. However, make sure to include videos and images whenever possible without disrupting the natural flow of your website design.

As you add these videos and photos, don't forget to add alt text to all visuals and descriptions. This further helps with the SEO of your web app and makes your website more accessible to people with disabilities.

Get social evidence with testimonials and case studies

We live in a world where traditional marketing strategies no longer work. You need more to convince your prospect if you want them to make a purchase. Thanks to YouTube and Google, users nowadays want to read reviews and hear testimonials before buying anything new. They want to make sure that the product is worth their money.

An excellent example of a customer review website by Bizzabo. Image source:

To capitalize on this trend and get leads, consider putting some testimonials and case studies on your website to get this "social proof". This way, your potential customers can get a better feel for your products and services and also read, hear or see positive reviews and testimonials from your previous satisfied customers. Don't just stick to plain text. Including photos of your previous customers and videos of them reviewing your products or talking about your services can help gain the trust of your leads when they see an actual face behind these testimonials.

Add buttons and CTAs

Calls to action are an important part of website conversions and digital marketing in general. These expressions and clickable buttons encourage the website visitor to take a certain action, e.g. B. to subscribe to your newsletter, to contact you for specific purposes or ultimately to buy your products.

Needless to say, they are extremely important to your marketing and lead generation efforts. You should therefore add them either as separate buttons or text links on each page. You can also use a unified CTA on each page to encourage the visitor to take a single action. This can be a really great way to make a bold statement about your brand while promoting sales, but it may not work for every company and product.

Use spaces intelligently

With all of these lead-generating elements, people often integrate all of them and end up with a crowded website. For this reason, it is also important to make good use of spaces (negative spaces), the background for your content on the website. Whitespace may just be one of the most important design elements for generating leads as it ensures that your visitors aren't overwhelmed by too many elements on your pages.

Effective use of spaces Image source:

According to Sweor, around 38 percent of your visitors will stop using your website if they find the layout or content to be unattractive. For this reason, it's important to have a clean and simple website with a good balance of text, graphics, and spaces. This can be difficult to accomplish on your own. However, professional web designers have mastered this subtle art form and can help you if you run into trouble.

Take a closer look at your sales copy

Your design elements may be fine-tuned to generate leads. However, if your sales copy doesn't do a good job of attracting your customers, all other efforts may prove unsuccessful.

Your sales copy should be inviting, instill trust in your visitors, and encourage them to build stronger bonds with your product, service, or solution.

If you don't feel like using ready-made writing forms, using power words is the way to go. These powerful action words like “feel”, “get” and “have” convince primarily because of their active tone. By using an action-oriented sales copy, you put your customer in a situation in which they already have the product with all its advantages and fame. When you use something like "introduce yourself," you're using less descriptive words and you run the risk of losing an otherwise prospect.

First clarify your goals, then test, test and test again

There has been a lot of talk here about various web design practices to encourage lead generation and you can be sure that they will work.

Before you implement any of these practices, however, you should define your ideal "lead" meaning. If you can pinpoint it, it will make testing your implementations and monitoring your results easier. It also helps you determine what other steps you should take to convert your leads into customers.

Do you want people to fill out your forms or sign up for your newsletter? Once you define your ideal lead, it's much easier to tailor your conversion strategies accordingly.

Finally, there is one other thing, which is testing. These tips generally work for any business. However, you need to test them out and maybe even tweak them a bit to adapt them to your audience's preferences. Every company and every situation is unique. If you want to see quality leads, you need to do the necessary work.

To be honest, you can literally rate and modify every single aspect of your website (including your products and their prices) to better suit your marketing and sales efforts.

The best way to test out major design tweaks and other changes is to use landing or lead generation pages before applying them to your entire website. These pages allow you to test every little optimization and apply the most profitable to your website. Also, make sure that you are using the correct analysis and testing software to clearly see what is working and what is not. This will make a huge difference.


These 10 steps will surely help you generate quality leads. Don't forget that you need to first define your goals and be ready to run the necessary tests before making any drastic design changes. The most important thing here is patience and a willingness to research your target audience's online habits. Only then can you create a lead generation strategy that will get you the results you want.

Learn more: