What are some lesser known website

You want to create your own website, but you don’t dare to do it or you don’t know where to start? Be brave! Building a website is a lot easier these days than it was a few years ago.

If you are able to use Microsoft Word and manage your Facebook or Instagram account, you will most likely also be able to put a simple website online. You really don't have to be a programmer or web designer to get your own online presence.

First of all, it is important to get an overview of the different solutions to see which tool best suits your scenario. To make it easier for you to get started, in this article we will introduce you to three ways to get to your goal:

1. Create a website with a website builder - easy
2. Create a website with a content management system - moderate
3. Programming your website yourself - very complex

We will deal a little more intensively with the first two paths. If you expect an HTML tutorial here, you will unfortunately be disappointed, sorry ;-).

Apart from the technical part, what else is important if you want to create a website?

Clearly: a concept! The best way to start is to create a detailed plan and determine what goals you are pursuing with your website. This means you run less of the risk of losing track of your project. It is best to collect roughly all of the content that you would like to include on your website. Mind mapping tools are also helpful here, with which you can already determine the structure of your page.

Then there is that too design Your website. It is helpful if you have a feeling for which colors and imagery harmonize well with each other so that your visitors ultimately like your website. It is advisable to use a decent graphics processing program for image processing. If you do not dare to do this or simply do not have the time or leisure for it, there is always the possibility to hire a graphic designer.

You should also pay attention to the quality of the Texts on your website. Ideally, these should not contain any misspellings and linguistically match the topic of your website. Again, if necessary, you can call in an expert or, alternatively, ask family and friends for help.

Create a website with a website builder

Let's start with the simplest variant to: the website builder. A website builder is intended for small to medium-sized website projects with relatively simple page structures. In the past, these tools were not very powerful and produced more amateurish results than really serious websites. However, the professionalism of the construction kits has increased considerably in recent years.

With a website construction kit, you get the all-inclusive package, so to speak, because designs, editor, hosting, domain (e.g. yourwebsite.de) and support are usually managed by one provider. The provider takes care of complicated technical tasks himself. You can even set up an online shop.

But you shouldn't think that this would only be of interest to beginners. It just depends on the project. Typical users for website builders would be e.g. freelancers, coaches, consultants, agencies, restaurants or local companies.

So why complicated when it can be made easy? Almost all website builders have one free entry-level version. You can put it through its paces and then decide whether it's worth buying.

The price starts at around 5-15 EUR / month. There are sometimes additional costs for domains and e-mail accounts.

And this is how you create your website quickly and easily in 5 steps:

Step 1: Start with a free website, blog or online shop
Step 2: Adjust design and content - no programming skills or Photoshop required
Step 3: Optionally activate domain and email
Step 4: Check mobile view for phones and tablets
Step 5: Go live!

To better understand how it all works, it's best to watch this video:

Is it actually difficult to build a website? Not really, this video shows you how to do it. Our detailed tutorial is available here: ... Own homepage: this is how you create it (in less than 5 minutes!) 2018-09-11T14: 47: 52.000Zhttps: //i.ytimg.com/vi/xMXQU2rNFCo/default.jpg


  • Very easy to use
  • All services from a single source
  • Moderate cost
  • Support included
  • The provider takes care of security updates
  • No additional software required
  • Start without technical knowledge


  • Possibly limited flexibility in terms of design and additional functions (depending on the website construction kit)
  • Dependency on the provider (no control over the code)
  • Not suitable for very complex projects that require databases
  • Not suitable for very large website projects

The best-known providers are Jimdo, Wix and Webnode. In our large overview you will find further website construction kits.

You can test the website builder from Wix without obligation and for as long as you want.

Try Wix for free

Create a website with a content management system

So-called content management systems (CMS) are a bit more complex. Although they basically work like a website builder, they are easy to use much more complicated.

With a website builder you can not only add content such as text and images very easily, but you can also design the entire website. A classic CMS is much more limited here and the look primarily depends on ready-made templates.

The WordPress editor

There are some great content management systems like Joomla !, Drupal and Typo3. But the best known is WordPress. This has to do with the fact that it is comparatively easy to use. You install a ready-made theme here and then adjust the display using the design options. If something here is not what you want, you (or a professional) have to deal with programming.

Hosting, domain, e-mail, installation and support mainly depend on your budget and skills. If you do everything yourself, you can create a page relatively cheaply (even including e-commerce). Since WordPress is only designed for one language by default, a plugin like WPML also enables the page to be translated. Yoast's SEO plug-in is also very popular. This allows all settings for search engines to be regulated.

There are many web hosts for WordPress. From our point of view, the following two hosting companies are recommended:

  • IONOS for smaller projects that shouldn't cost a lot. There it starts at 4 € a month.
  • Raid boxes for larger projects that require good support. Prices from 9 € per month.

You can find more information about WordPress hosting here.

You can get a little foretaste of what you have to watch out for with WordPress in our introductory video:

You can find more information about WordPress here: http://www.websitetooltester.com/website-mit-wordpress/ You can try One.com: ... Host and install WordPress cheaply with One.com - Tutorial2016-03-10T10: 54: 28.000Zhttps: //i.ytimg.com/vi/TM-_HWBMyYg/default.jpg


  • Free choice of hosting
  • Very good for multilingual websites
  • Hardly any technical restrictions from providers
  • Website can be expanded with plugins
  • Very good blogging functionality


  • No all-round support
  • Creative freedom depends on the theme chosen
  • Additional costs possible through premium plugins
  • Much more complicated than a website builder

You can find more information about WordPress in our WordPress special.

Program the website yourself (or have it done)

That is the supreme discipline: Open the text editor and get started. who absolute freedom needed, have to lend a hand. Of course you need a lot of staying power, which is often overwhelming, especially for beginners (and unfortunately also leads to frustration).

Sites like Codecademy, SELFHTML and W3Schools are a good place to start. In beginner-friendly tutorials you will be introduced to the subject bit by bit. However, the path from creation to going live is a long one.

The costs cannot be specified here as a flat rate, because they depend on the web project. It becomes considerably more expensive, especially if you have to hire someone to do it. 7-10 € per month for a website construction kit (including your own domain and email accounts) are cheaper than any web designer or agency costs per hour.

Popular editors here are Atom, Coda 2 (only for Mac) and Brackets. They can all handle HTML, CSS, JavaScript, PHP, and more.

The Brackets Editor


  • No limitation of the possibilities
  • Hosting very cheap (depending on the web project)
  • No technical restriction by the provider


  • No support
  • Very flat learning curve
  • Costs difficult to calculate

How does that work again with the domain?

The domain is the Internet address at which your homepage can be reached. Our domain is websitetooltester.com and you can see it at the top of your web browser.

Our domain

Such a domain usually costs between 8-15 € per year, depending on the ending. The ending .de, for example, is a little cheaper than .com. You can buy these at Netcup or DomainFactory, for example.

If you use a website builder, you can also buy the domain directly there. This simplifies administration as you only deal with one company. If you are going to use WordPress or program your website yourself, you will also need it Web space on which you can load your website. This is not necessary with a website builder, as the web space is already included.

You can also use this domain to create your own E-mail address let it run (e.g. [email protected]). That looks more professional than an address from GMX or Gmail. The e-mail address can also be managed using the website builder or the domain host.

Further information on domains and web space can be found here.

Design and planning of a website

It's not always a good idea to start cooking without a recipe. The same applies to the creation of a homepage. Improvisation does not always lead to success here. The planning will help you decide what areas you need, what content will work best for you, and how your website should be designed.

A mind map for an online shoe shop

Creating a mind map would be a good place to start thinking about what your website needs. The main points of this mind map can be used for your navigation.

Tips for planning your own website:

  1. Take a piece of paper and a pen and write down everything you want on the website. Brainstorming and creating a mind map are perfect ways to organize your thoughts.
  2. Take a look at other websites that are interesting in terms of design and content. Write down what you like and what you don't like.
  3. When you have an idea of ​​what you want on your website, ask people you trust what they think of it. You are sure to get some interesting points to take up.
  4. Create a list (e.g. in an Excel spreadsheet) with all the pages that your website should have. Make a note of the title, type of content you are planning, keywords, purpose, type of page, and what it means.
  5. bonus: If you want to be well positioned in search engines, you should determine which keyword each page has and add them to the list under point 4. Further information can be found in this SEO guide.

What about the design of the website?

Creating visual web designs is not an easy task. In fact, I would say that there are more examples of terrible designs than good ones on the internet. Make sure your website isn't one of the bad ones.

As stylish as bell-bottom jeans were in the 70s, they were ridiculous in the 80s and 90s. The same goes for web design too. What was great five years ago may now seem old or outdated. Remember! Check out this article to learn what to absolutely avoid.

While this isn't a guide for professional designers, it does give you a few tips that I think always work:

  1. Try using a light color (or white) for the background.
  2. Choose attractive colors that are mutually exclusive complete. Use Adobe Color if you need help.
  3. Pay attention to one clean, simple design with white spaces between the individual elements. More information.
  4. avoid too many fonts: one for the title and another for the text are usually sufficient.
  5. Look out for one uniform style and a uniform format. Users shouldn't notice any differences between your pages. Don't create a Frankenstein!
  6. Also your website should be mobile devices customize perfectly.
  7. All imageswho you add must look professional. Don't upload a selfie that you took in front of a bathroom mirror. Remember that today's smartphones take very beautiful photos. If you plan properly, you can get great portraits.
  8. Less is more. If in doubt, only do what is necessary.

What elements are there on all good websites?

The logo and image selection are critical to a professional looking homepage. Today you can find tons of free stock photos with ease: be sure to check out Creative Commons.

Creative Commons Search

You can also find more professional looking photos on many other sites such as Fotolia and Shutterstock (usually from $ 1). But try to avoid the typical stock photos that you can really see everywhere. There is also a nice collection of links with free photos here.

It is important that you know the available image formats: .gif (ideal for logos and animations), .jpg (best for photos) and .png (larger file size, but suitable for both logos and photos) are the main formats. Likewise, you need to optimize the size and quality of the image for the standard web browser.

Use TinyPNG to compress your photos for free and optimize them for use on the Internet. This improves the website loading time and can have a positive effect on your ranking in search engines.

It is also useful to have an image editing program on hand to edit and resize the images. Gimp is a professional and free program, but it is quite complicated to use. Another alternative to Photoshop is Affinity Photo, which costs a fraction of the price of the original and doesn't require a subscription.

But there are more and more tools with which you can create graphic resources easily and without familiarization with Photoshop or Illustrator. Stencil or Snappa could also be mentioned here, for example.

The image editing program Stencil

In order to leave a professional impression on your visitors, you should use an email address instead of a simple one use a contact form. Contact forms are very easy to create using the following solutions: Wix, Jimdo, and WordPress.

Our contact form as an example

Remember that your website's navigation bar is hugely important for visitors to get from one page to another. Therefore, make sure that the whole logically structured is. For example, if you want users to send you a message using the contact form, it would be a mistake not to include a link in the menu or footer.

Be sure to test the contact form before publishing your website!

Steps to create a website

The process of creating a website can be broken down into the following steps:

  1. Plan your website and arrange your ideas in a mind map.
  2. Decide what content you need for your website.
  3. Choose the best website builder or CMS for your project.
  4. Create the content (e.g. text and images) for each page.
  5. Add the content to your website and optimize the SEO.
  6. Publish and promote your website.

Your website is online. And now?

If you've already built and published your website, you can start promote and optimize themto drive traffic and improve user experience.

  • Update your website: Websites are not books. They can also be updated after they have been published. Be sure to create new and relevant content when you get the chance.It is also important to keep the website up to date. For example, imagine the website of a restaurant: if the menu changes, this should also be communicated on the website as soon as possible.
  • Online positioning: In order to attract as many visitors as possible, you need to do the SEO of your website optimize. It's not very complicated, but it takes time and effort. You can find more information here.
  • Web analysis: Your online positioning efforts (see above) are in vain if you don't also measure your website traffic. This is the only way to know whether it will work. The most popular website analysis tool is Google Analytics. Plus, it's free!

Google Analytics screenshot

  • Once you have your website published, you should of course be on the Google Search Console Register to let Google know that your website exists and to receive related information. Or at least send your website's url (address) to google so it can be indexed.
  • Email Marketing: Another common strategy - especially for companies - is to regularly send emails to visitors to keep in touch. This is especially useful for online stores, small businesses, and bloggers. Email marketing is a science in itself. You can read this guide to find suitable newsletter software.
  • Social media: Finally, most websites also have social media profiles (e.g. Facebook, Instagram, Twitter, LinkedIn, etc.) to be able to communicate with their visitors (and potential visitors) outside of the website you create. This works especially well with visual professionals such as illustrators, jewelers, or photographers.

I hope this little guide was able to show you how to build a website from A to Z.

In addition to this guide that you have just read, we also have a few industry-specific guides for you:

  1. Creating a website for small businesses and freelancers
  2. Guide to Building an Online Store
  3. Homepage construction kits for artists (e.g. artists and designers)
  4. Creating a photo website
  5. Creating a restaurant website

Conclusion: Make the right choice for creating a website

We have presented you with three ways in which you can create your own website. The right choice now depends on several factors: technology, time and money.

Before you get started, consider the project requirements. Do you need an ordinary website to collect some information about companies or is it a platform where users can exchange ideas? With a website builder you will have no problems creating a standard website. A more complex project, on the other hand, such as a social network, can hardly be realized with it.

Contrary to popular belief that WordPress is child's play, we often advise looking at a website builder first. It is also clear that neither one nor the other can create a new eBay or Facebook. From a purely technical point of view, you need an individually programmed solution here.

How is your schedule doing? Is it urgent or can you take your time? Do you want to deal with code? Then you could program everything from scratch. But if you do not have a solid knowledge of the saddle, you will not have enough time or, even worse, you will lose interest in the project.

And as is so often the case, it is of course also a question of money. Homepage builders start with domains for less than 10 € a month. Everything is there and you can put together the page yourself. Incidentally, this is already possible in the free version.


Tip: our free e-book with detailed information

This article was only a small part of what you will find in our free guide "Homepage creation for absolute beginners" (PDF format). To date, it has helped more than 9,000 people create their homepage.


If you have any questions, please just leave a comment!

Last update:

05/13/2021 - Minor content updates
04/03/2019 - Minor updates
08/02/2018 - Complete revision of the article