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Handbook trade

Competition in retail is characterized by multiple challenges, be it new business models, new competitors and cooperation partners or new electronic formats.
In the “Handbook of Commerce”, well-known scientists and top-class representatives of business practice present the state of the art in international trade knowledge. In numerous contributions they discuss the main development trends in retail, analyze successful procurement and sales market-oriented strategies and illustrate them using national and international case studies.
In the 2nd edition, all articles have been completely revised with a view to new developments in future-oriented retail.

The content

· Strategies in trading

· Types of business and distribution

· Trade Marketing

· Procurement and supply chain management

· Corporate governance

The target group

Specialists and executives from trading companies, from companies in the consumer goods industry and from the service sector; Urban developer and spatial planner; Local and state politicians; Lecturers and students

The publishers

Prof. Dr. Joachim Zentes holds the chair for business administration, in particular foreign trade and international management, and director of the Institute for Trade & International Marketing (H.I.MA.) at Saarland University, Saarbrücken.
Prof. Dr. Bernhard Swoboda holds the professorship for business administration, especially marketing and trade, at the University of Trier.
Prof. Dr. Dirk Morschett holds the Liebherr / Richemont Chair for International Management at the University of Friborg, Switzerland.
Prof. Dr. Hanna Schramm-Klein holds the chair for business administration, especially marketing, at the University of Siegen.

Keywords

Retail wholesale trade trade marketing trading company
  • Joachim Zentes
  • Bernhard Swoboda
  • Dirk Morschett
  • Hanna Schramm-Klein
  1. 1. Institute for Trade and International University of SaarlandSaarbrückenGermany
  2. 2. Professorship for Marketing and Trade University of Trier Professorship for Marketing and Trade TrierGermany
  3. 3.Chair for International ManagementUniversity of Friborg Chair for International ManagementFriborgSwitzerland
  4. 4.LS MarketingUniversität SiegenSiegenGermany

About the editors

Prof. Dr. Joachim Zentes holds the chair for business administration, in particular foreign trade and international management, and director of the Institute for Trade & International Marketing (H.I.MA.) at Saarland University, Saarbrücken.
Prof. Dr. Bernhard Swoboda holds the professorship for business administration, especially marketing and trade, at the University of Trier.
Prof. Dr. Dirk Morschett holds the Liebherr / Richemont Chair for International Management at the University of Friborg, Switzerland.
Prof. Dr. Hanna Schramm-Klein holds the chair for business administration, especially marketing, at the University of Siegen.

Bibliographic information

  • Book TitleHandbook trade
  • Book SubtitleStrategien - Perspektiven - International Competition
  • Editors Joachim Zentes
    Bernhard Swoboda
    Dirk Morschett
    Hanna Schramm-Klein
  • DOIhttps: //doi.org/10.1007/978-3-8349-3847-3
  • Copyright InformationSpringer Fachmedien Wiesbaden2012
  • Publisher NameSpringer Gabler, Wiesbaden
  • eBook Packages Business and Economics (German Language)
  • Hardcover ISBN978-3-8349-3423-9
  • eBook ISBN978-3-8349-3847-3
  • Edition Number2
  • Number of PagesXVIII, 908
  • Number of Illustrations224 b / w illustrations, 0 illustrations in color
  • TopicsTrade
    marketing
    management
  • Buy this book on publisher's site