Why is LinkedIn so popular

6 reasons LinkedIn is important to businesses

LinkedIn is one of the oldest online social platforms today. She has become one over the years powerful tool for business owners and individuals develop and support companies in many things:

  • Increased networking
  • Generate more leads
  • Promote your own brand
  • Trend monitoring

However, there are still many companies that don't use LinkedIn to promote their brand and grow their business. 6 reasons why LinkedIn is a huge advantage for businesses:

1. More important than Facebook

According to the industry report, LinkedIn has overtaken Facebook as the most important platform for businesses and marketers. Around 21% of B2C marketers said LinkedIn was their platform of choice, compared to 41% of B2B marketers. For many marketers and companies, LinkedIn is above Facebook when it comes to marketing the company.

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2. One of the most popular social platforms

According to Salesforce's 2015 State of Marketing Report, LinkedIn is the third most popular social network among business owners today.

Around 62% of entrepreneurs report that they use LinkedIn. Therefore, it can be assumed that LinkedIn's popularity with B2B owners and marketers will continue to grow.

3. Effective for lead generation

Several studies have shown that the traffic generated by LinkedIn is the best and highest visitor-to-lead conversion rate among the various social networking platforms. In fact, the numbers are higher than on Facebook and Twitter. Although there have been some minor changes in the numbers over the past few years, LinkedIn will continue to generate more and more leads for businesses in the B2B space.

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4. Become an opinion leader

LinkedIn is one of the most effective channels for professional content distribution. The social network helps a brand to become a Industry leader to establish. One of the great things about LinkedIn is that it enables companies to join groups and network with key people and opinion leaders in their own industry. It helps companies to become more strategically important Influencing factor in the industry to position.

5. Improves human-to-human relationships

LinkedIn doesn't just help one strong presence on the internet building it also plays an important role in improving personal relationships.

6. Increases the visibility of a brand

A LinkedIn profile or a well optimized company site has a higher chance of ranking well in Google Search. This increases the overall online presence of a brand.

4 steps to ranking well on LinkedIn

  • Use relevant keywords in the bio and description of the page
  • Use descriptive language in the job title and company name
  • Fill out all the fields in your profile
  • Add links to your blogs and websites on your profile

LinkedIn has gradually become one of the most important platforms for companies developed. Not a lot of social platforms can do with what Linkedin is about Brand visibility achieved, keep up.

Karandeep Virdi has no position in any of the stocks mentioned. We have translated it for you so that we can exchange ideas with our readers on relevant topics!

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